Professional photography is your opportunity to make a great first impression on potential buyers. We have gone over the importance of professional photography when marketing a home, but we have not addressed the use of aerial photography. Aerial photography can be an extremely valuable tool for listing agents, but you have to know when they will do more harm than good.
When is it a good idea for your Realtor to use aerial photos? Aerials are a great idea when your property can provide potential buyers with something that cannot be captured in a single photo from the ground. For example:
The above photo of this backyard was a taken by a professional photographer. It is a lovely photo and adequately portrays that this backyard is perfect for entertaining. However…
The above aerial photo is a clear example of being able to fit more in one photo. You are able to see the Jacuzzi, pool, patio, pizza oven, and back of the house all in one photo. The first photo, although of excellent quality, was barely able to capture the corner of the Jacuzzi.
Aerial photographs are also a great idea to demonstrate location and placement of your home. Say your home has prime real estate on the American River and you have patio that overlooks the water. Sure, you could take a picture of the river while standing on the patio. But, wouldn’t it be better if you could take a photo from above the home, demonstrating the beauty of the house itself complimented with the amazing American River as the backdrop? (Hint: the answer is yes.) Most single family detached homes would benefit in the marketing process from some form of aerial photography. A drab apartment complex located under a noisy freeway? Perhaps skip the aerials and appeal to investors. The goal is to highlight the positive qualities of the property.
We take pride in our aerial photographs and believe that it is our willingness and desire to go the extra distance (even if it is vertically!) that sets us apart from other Realtors.